BUILD AN AUDIENCE

Consider the following ways to reach your target audience:

Online Outreach

  • Highlight your event on your organization’s website.
  • Use social media. It's a low-cost and effective way to highlight your organization's work, spread awareness, publicize events, mobilize supporters, and attract new audiences.
  • Post your event information on the BAW Calendar of Events. Members of the public and media use the Calendar to search for events to attend.


Advertising

  • Consider advertising in newspapers, newsletters of related organizations, and other publications that reach your target audience. Another low-cost option is to advertise on social media platforms such as Facebook, which allows you to set audience parameters and dictate budget.
  • Distribute flyers and posters about your events for posting on bulletin boards of local organizations such as libraries, hospitals, community centers, gyms/health clubs, houses of worship, community colleges/universities, schools, grocery stores, pharmacies, restaurants, etc.
  • Use BAW logos on advertisements and other promotional materials you produce to tie your event to the global campaign. If you're unable to produce your own promotional materials, use the BAW flyer or poster template (you’ll need to register as a partner to access these) to publicize your event.


Media Calendar Listings

  • Submit your event information to the calendar listings of your local newspapers, television, and radio stations. This often can be done via their websites, but may require several weeks’ notice.


Partnerships

  • Ask your personal and professional contacts, colleagues, and volunteers to help spread the word.
  • Use direct mail, e-mail, and listservs: send announcements to organizations and individuals you feel might have an interest in your program.
  • Ask local nonprofit organizations with an interest in science and health to help promote your events via their websites, social media, newsletters, and mailing and e-mail lists.
  • Collaborate with other BAW Partners to broaden your outreach. Search the Partner List or contact the BAW Campaign Headquarters (bawinfo@dana.org ) to identify other partners in your area.

 
Keep in Touch

  • Maintain contact with your event attendees. Ask them to join a mailing list to keep them informed of your future activities.

 

To download BAW logos and other graphic materials, visit the Partners Only section.

Visit Communicating with the Media 
Visit Social Media Toolkit
Visit BAW Proclamations 
Back to Tips & Resources  

 

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University of California Los Angeles. California, USA. BAW 2015.

University of California Los Angeles. California, USA. BAW 2015.

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BAW Campaign Headquarters

The Dana Alliance for Brain Initiatives
505 Fifth Avenue, Sixth Floor
New York, New York 10017
Tel: +1 212 401-1689
Email: bawinfo@dana.org