COMMUNICATING WITH THE MEDIA
Brain Awareness Week (BAW) provides an excellent opportunity to garner local press coverage. Your best route is through the communications office at your organization; they are comfortable working with the media and know the local press. Be prepared to provide details about your program and the campaign.
Here are some methods for contacting the media:
Guide to Writing a Press ReleaseSome tips for making your release stand out:
Start Strong: Think of a newspaper and what attracts your attention: the title and the opening paragraph. To create a strong lead, include:
Get the Right Look: Press releases should be clear and easy to read.
Time Your Communication:
Please note that the BAW Campaign Headquarters is unable to assist individual partners in the writing or distribution of press materials.
What to Remember about BAW When Speaking with the MediaIn alerting the media to your BAW program, remember that your participation in a global campaign may make your story more newsworthy. Here are some facts to include about BAW:
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University of Bern, Switzerland, theatre performance "Cervelle & Gloria," BAW 2009. Photo: Mathias Lüthi.
BAW Campaign Headquarters
The Dana Alliance for Brain Initiatives505 Fifth Avenue, Sixth FloorNew York, New York 10017Tel: +1 212 401-1689Email: firstname.lastname@example.org