One of the most inexpensive and effective ways spread the word about Brain Awareness Week (BAW) is through social media. Please join us in calling attention to this special week by sharing your brain-related events, facts, and images.

Commonly used platforms include Twitter, Facebook, Instagram, LinkedIn, YouTube, and blogs. Below we provide campaign-themed images and a few sample posts you can use in addition to your own, original ones. Stay connected with fellow BAW participants by including #brainweek in your posts. 


Click on an image to download.

Winning 2018 Brain Awareness Week Sticker Design
(One size - high definition)
 BAW Sticker 1

Celebrate Facebook image
(504 x 504)
BAW logo (get connected) thmbfeat
Celebrate LinkedIn image
(400 x 400)
BAW logo (gte connected) thmbfeat
Celebrate Twitter image
(400 x 400)
BAW logo (gte connected) thmbfeat
BAW Facebook cover image
(820 x 462)
BAW 2018 FB Cover Template thumb
BAW LinkedIn cover image
(1292 x 440)
BAW 2018 LinkedIn Cover Template thumb
BAW Twitter cover image
(1500 x 500)
BAW 2018 Twitter Cover Template thumb

Guidelines for Use 
BAW graphics may be used for educational and informational purposes in relation to Brain Awareness Week and information found on These graphics may not be used to endorse commercial products or services, nor to solicit funds.

Use of BAW images does not indicate any form of endorsement or approval from the Dana Foundation.


References to BAW on Twitter have rapidly grown in the last several years. We follow what’s being said, but to do that we need to be able to find you, so please use the official BAW hashtag, #brainweek, and join the conversation! You can follow us too, at @dana_fdn

Sample Tweets


Helpful hint: Tweets with photos do best. Consider using a photo from your event or a photo of the event poster.


Brain Awareness Week has its very own Facebook page; check us out for posting ideas or to share one of ours. We highlight event ideas, free materials, ways to get involved, and news about the brain.

Sample Posts


Helpful hints: Unlike Twitter, on Facebook you aren’t limited to 140 characters to relay your message. While this gives you some added room to describe your event, for example, don’t make your post too long! Lengthy paragraphs can look overwhelming and run the risk of being cut off in the newsfeed display.

Use eye-catching photos and videos to draw people to your post.

Be sure to respond to comments on your post–people value interaction on Facebook.


Don’t have your own video to share? Use ours! We created a short video that explains Brain Awareness Week and encourages people to get involved. The video is also available in French, Spanish, and Portuguese

Helpful hint: The Dana Foundation YouTube channel houses hundreds of brain-themed videos, from recordings of our own events, to expert talks on more than 85 topics. These videos are easy to share on your own social media directly from YouTube.


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Coastal Limnologic and Marine Research Center. Brazil. BAW 2016.

Coastal Limnologic and Marine Research Center. Brazil. BAW 2016.


BAW Campaign Headquarters

The Dana Alliance for Brain Initiatives
505 Fifth Avenue, Sixth Floor
New York, New York 10017
Tel: +1 212 401-1689