REACHING YOUR TARGET AUDIENCE
Consider the following ways to reach your target audience:
- Highlight your event on your organization’s website. Include the title, description, location, and timing of the event, as well as contact information. Include your URL on any flyers, advertisements, posters, and other announcements you produce to direct interested persons to your site.
Be sure to post your event information on the BAW International Calendar of Events. Members of the public and media use the Calendar to search for events to attend. Use direct mail, e-mail, and listservs: send flyers, letters of invitation, and announcements to organizations and individuals, including local schools, colleges, and universities, you feel might have an interest in your program.
Advertise in newspapers, newsletters of related organizations, and other publications that reach your target audience.
Submit your event information to the calendar listings in your local newspapers. Many television and radio stations also have on air and online event calendars, so be sure to send your event information to your local stations as well.
Ask local nonprofit organizations with an interest in science and health to help spread the word about your events via their Web sites, newsletters, and mailing and e-mail lists.
Distribute flyers and posters about your events to organizations who might post them on their activity boards, such as libraries, hospitals, community centers, gyms/health clubs, houses of worship, community colleges/universities, schools, grocery stores, pharmacies, restaurants, etc.
Collaborate with other BAW Partners in distributing information to their audiences through direct mailing or other methods. Search the Partner List or contact the BAW Campaign Headquarters to identify other partners in your area. Use the Brain Awareness Week logos on your advertisements and other materials to tie your event to the global campaign. Maintain contact with your event attendees. Ask them to join a list to keep them informed about your future activities.
To download BAW logos, flyers, and other printed materials, visit the Puzzles and Graphics section.
Visit Working with the Media
Visit Public Service Announcements and Proclamations
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