The Cognitive Fitness Initiative
The Alliance has developed an initiative that focuses on informing targeted audiences about brain health and maintaining and improving cognitive fitness throughout life. Programs include Staying Sharp, a series of public forums and educational materials for older Americans with NRTA: AARP's educator community and Your Brain at Work with The Conference Board.
Cognitive Fitness at Work
In partnership with The Conference Board, the Alliance has developed a workplace program focused on improving cognitive fitness through a brain-healthy lifestyle. Launched in March 2007, the program will include a series of workshops offered to employees at workplaces around the country, which teach simple, practical strategies for incorporating brain-friendly practices into day-to-day life. A companion brochure, your Brain at work: Making the science of cognitive fitness to work for you, is provided to workshop participants and available to the public free of charge. Request copies at dabiinfo@dana.org
One of The Conference Board’s goals is to convince business owners and employers of the benefits of recruiting and retaining mature workers. The Dana Alliance has partnered with The Conference Board to identify the brain science issues that relate to the mature worker, produce materials to disseminate information about what the mature worker can do to maintain cognitive fitness, how employers can help their workers do this, and to raise awareness among both parties about the benefits of brain fitness. The Conference Board/Dana Alliance partnership will focus initially on two areas of interest, cognitive fitness and learning and training. To support this effort, the two organizations have co-produced a first brochure, your Brain at work: Making the science of cognitive fitness to work for you.
Cognitive Fitness in the News
In a column on the Dana Foundation homepage, Guy McKhann, M.D., discusses how to maintain cognitive functions as you age.
A New York Times op-ed highlighted how physical exercise can have the best long-term impact on your mental health.
The Conference Board
The Conference Board is the world's pre-eminent business membership and research organization. The Conference Board creates and disseminates knowledge about management and the marketplace to help businesses strengthen their performance and better serve society. Working as a global, independent, not-for-profit membership organization in the public interest, The Conference Board conducts research, convenes conferences, makes forecasts, assesses trends, publishes information and analysis, and brings executives together to learn from one another.