SOCIAL MEDIA TOOLKIT

One of the most inexpensive and effective ways spread the word about Brain Awareness Week (BAW) is through social media. Please join us in calling attention to this special week by sharing your brain-related events, facts, and images.

Commonly used platforms include Twitter, Facebook, Instagram, LinkedIn, YouTube, and blogs. Below we provide campaign-themed images and a few sample posts you can use in addition to your own, original ones. Stay connected with fellow BAW participants by including #brainweek in your posts. 

Images

Click on an image to download.

Celebrate Facebook image
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Celebrate LinkedIn image
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Celebrate Twitter image
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 BAW logo (gte connected) thmbfeat BAW logo (gte connected) thmbfeat   BAW logo (gte connected) thmbfeat
BAW Facebook cover image
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BAW LinkedIn cover image
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BAW Twitter cover image
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 BAW Facebook cover 2016 BAW Facebook cover 2016 thmbfeat BAW Facebook cover 2016 thmbfeat

Guidelines for Use 
BAW graphics may be used for educational and informational purposes in relation to Brain Awareness Week and information found on dana.org. These graphics may not be used to endorse commercial products or services, nor to solicit funds.

Disclaimer 
Use of BAW images does not indicate any form of endorsement or approval from the Dana Foundation.

Twitter

References to BAW on Twitter have rapidly grown in the last several years. We follow what’s being said, but to do that we need to be able to find you, so please use the official BAW hashtag, #brainweek, and join the conversation! You can follow us too, at @dana_fdn

Sample Tweets

               


Helpful hint: Tweets with photos do best. Consider using a photo from your event or a photo of the event poster.

Facebook

Brain Awareness Week has its very own Facebook page; check us out for posting ideas or to share one of ours. We highlight event ideas, free materials, ways to get involved, and news about the brain.

Sample Posts

               

Helpful hints: Unlike Twitter, on Facebook you aren’t limited to 140 characters to relay your message. While this gives you some added room to describe your event, for example, don’t make your post too long! Lengthy paragraphs can look overwhelming and run the risk of being cut off in the newsfeed display.

Use eye-catching photos and videos to draw people to your post.

Be sure to respond to comments on your post–people value interaction on Facebook.

YouTube  

Don’t have your own video to share? Use ours! We’ve created a short video that explains Brain Awareness Week and encourages people to get involved.



Helpful hint: The Dana Foundation YouTube channel houses hundreds of brain-themed videos, from recordings of our own events, to expert talks on more than 85 topics. These videos are easy to share on your own social media directly from YouTube.

 

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Geneva Neuroscience Center, University of Geneva, Switzerland, Brain Fair, BAW 2009. Photo: Jacques Erard.

Geneva Neuroscience Center, University of Geneva, Switzerland, Brain Fair, BAW 2009. Photo: Jacques Erard.

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BAW Campaign Headquarters

The Dana Alliance for Brain Initiatives
505 Fifth Avenue, Sixth Floor
New York, New York 10017
Tel: +1 212 401-1689
Email: bawinfo@dana.org