Brain Awareness Week
Build Your Audience

Ways to reach your target audience

Online Outreach

• Highlight your event on your organization’s website.
• Use social media. It’s a low-cost and effective way to highlight your organization’s work, spread awareness, publicize events, mobilize supporters, and attract new audiences.

Advertising

• Consider advertising in newspapers, newsletters of related organizations, and other publications that reach your target audience. Another low-cost option is to advertise on social media platforms such as Facebook, which allows you to set audience parameters and dictate budget.
• Distribute flyers and posters about your events for posting on bulletin boards of local organizations such as libraries, hospitals, community centers, gyms/health clubs, houses of worship, community colleges/universities, schools, grocery stores, pharmacies, restaurants, etc.
• Use Brain Awareness Week logos on advertisements and other promotional materials you produce to tie your event to the global campaign. If you’re unable to produce your own promotional materials, use the Brain Awareness Week flyer templates to publicize your event.

Media Calendar Listings

Submit your event information to the calendar listings of your local newspapers, television, and radio stations. This often can be done via their websites but may require several weeks’ notice.

Partnerships

• Ask your personal and professional contacts, colleagues, and volunteers to help spread the word.
• Use direct mail, email, and listservs: send announcements to organizations and individuals you feel might have an interest in your program.
• Ask local nonprofit organizations with an interest in science and health to help promote your events via their websites, social media, newsletters, and mailing and email lists.
• Collaborate with other organizations and institutions to broaden your outreach.

Keep in Touch

Maintain contact with your event attendees. Ask them to join a mailing list and to follow your organization on social media to stay informed of your future activities.